What happened
Dr. Bob Thomson had been in practice for years and was one of the most capable nutrition response testing practitioners in the region. His patients were devoted. His Instagram reached about a hundred and thirty people per post. His Facebook reached about two hundred and seventy. The phone rang because somebody told somebody.
Root & Rise took over in November 2025. We started by reading and listening to everything he had ever put out, then documented how he actually explains muscle testing to a sceptic, which words he uses, which claims he refuses to make, and what he sounds like when he is annoyed. That document became the engine.
Nine months later his content reaches over two million people a month. The Facebook page is at twenty eight thousand followers. Instagram is at four thousand. In one twenty eight day window the content drove 1,274 link clicks, against a baseline of zero, because there had previously been nothing to click.
Neither he nor Teri has written a caption. They kept doing the work they were already doing.