Who you would actually be working with

A husband and wife, and one unusual set of skills.

Root & Rise is Dean and Michelle West. Not a team of contractors behind a project manager. You work with us directly, from the first conversation onward.

Dean and Michelle West outdoors in autumn, Dean holding their daughter between them, all three smiling at the camera.
Dean, Michelle, and their daughter.

Both of us have spent our careers on the same problem, fromopposite ends.

Dean has spent thirty years in front of a camera, and for twenty of them he was coaching other people through being in front of one at the same time. The job was never about performing. It was about finding the specific, real voice underneath someone's nerves and teaching them to hold it while the pressure is on.

Michelle spent sixteen years building an audience from nothing, then lost her health completely and had to rebuild that too. She came out the other side certified in functional nutrition, with a following of over a hundred thousand people who watched the whole thing happen.

Between the two of those is exactly the problem a wellness practitioner has. You are excellent at the work. You are not comfortable on camera, you do not have time to post, and the people who need you have never heard your name. We have been on both sides of that.

Dean West

Co-Founder. Voice strategist, and the person who builds the systems.

A working screen actor for thirty years, in feature film and on television, with credits including The Highwaymen, Geostorm, The Hunt, sharing the screen with Kevin Costner, Woody Harrelson, Gerard Butler, Ed Harris and Hilary Swank. He coached other actors through twenty of those same years. Filmmaker and producer.

That work was always the same job: find the authentic voice underneath the performance anxiety, then make it repeatable under pressure. Root & Rise does that for practitioners instead of actors, and then makes it run at a scale a person could not sustain by hand.

Dean now builds the infrastructure the agency runs on. The automation, the publishing pipeline, and Vitalia were all built here, not bought.

30 years
Working screen actor
20 years
Coaching actors
30,000
Instagram followers
10,600
Podcast audience

Michelle West

Co-Founder. Content operations, and a Certified Functional Nutrition Specialist.

Miss Louisiana USA 2008. Actress in film and television. A social media influencer for over sixteen years, with an audience she built herself as a fashion creator, long before it was a career path anyone recognised.

Then her health collapsed. Parasites, mold, heavy metals, a thyroid that quit. Her weight dropped to ninety three pounds. Two emergency room visits and months on the couch while conventional medicine treated symptoms and left the causes alone. She found holistic care, spent years healing, and came out the other side certified in functional nutrition.

That is not a backstory we put on a page. It is the reason practitioners trust her with their voice, and why she can write about nutrition response testing with conviction that only comes from having lived the result.

2008
Miss Louisiana USA
16 years
Building a social audience
103,000
Instagram followers
Certified
Functional Nutrition Specialist
Take It or Heal It cover art

Take It or Heal It

Dean and Michelle together, on health and non-toxic living. The conversations that made wellness practitioners want to work with us in the first place.

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The Dean West Perspective cover art

The Dean West Perspective

Dean solo, on acting, behaviour, and the internal work. Now in its second season.

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We built our own audience first.

Before Root & Rise wrote a word for anyone else, we did this for ourselves. 140,000+ followers across our own accounts, built without an agency, a budget, or anyone handing us a shortcut.

We do not take on everyone.

One or two new practices at a time. If we get on a call and cannot see a path to growing yours, we will say so.